AI & Business Innovation
Create business value with AI.
Develop new customer solutions.
DEFLORIN Business Mechanics assesses the business value of AI and develops digital services and business models with customers and partners. Martin Deflorin personally leads the assessment and agreed implementation.
Where would you like to start?
AI within your business
AI Use Case Check
DBM assesses the business value and feasibility of one selected AI use case.
- 01Use case
Value hypothesis, baseline and measurable target.
- 02Prerequisites
Data, usage rights, process, skills and responsibility.
- 03Pilot plan
Approach, effort and criteria for continuing or stopping.
New customer solutions
Business Model Check
DBM shapes a customer solution with complementary services and suitable partners.
- 01Customer solution
Target customer, specific problem, value and assumptions to test.
- 02Business model
Partner roles, data rights and initial cost and revenue assumptions.
- 03Customer test plan
Test questions, owners and measurable decision criteria.
Your outcome: a decision basis for a pilot or customer test. Running and evaluating the test, and subsequent implementation, are agreed separately. Scope, timing and fees are agreed before work starts.
Operations, Quality, R&D, Sales and After Sales: Detect quality deviations earlier, find engineering knowledge faster and prepare quotations and service visits more effectively.
ILLUSTRATIVE EXAMPLE · NOT A CASE STUDY
AI in technical customer support.
Example idea: a knowledge assistant helps staff find answers faster in approved machine and service documents.
View an illustrative decision basis
- Value hypothesis
- Less time spent searching during service enquiries. Measure against current search time and answers reviewed by specialists.
- Prerequisites
- Clarify document quality, access rights and specialist review of answers.
- Pilot plan
- One machine type and a defined set of questions. Continue, adapt or stop against criteria agreed in advance.
Illustrative structure. Not a customer project or a measured AI result.
BUSINESS MODEL CANVAS · ECOSYSTEM PERSPECTIVE
Which customer problems could you solve better with AI, data and complementary services?
The canvas shows which services, capabilities and partners can turn an idea into a viable offering.
Select a field or browse the questions.
Which customer problem do your services and those of your partners solve better together?
Business Model Canvas: © Strategyzer AG · Strategyzer.com
DBM adaptation: ecosystem questions and interactive layout. Icons: Lucide.
In practice · IoT service business
From connected machines to a service business.
Built a digital service offering with connected machines and a subscription model. Remote support and operating data connected customer value with After Sales and R&D.
Role of Martin Deflorin: Project lead for digital business development. Brought customer needs, business model, technology partners and rollout together.
View the case study →Lead commercially. Build your own capabilities.
DBM connects the business decision with the agreed implementation. Internal management capability, partner roles and responsibility for integration and operation are clarified before a pilot starts.